Consumer Driven Supply Chain

The press is starting to take an interest in having a supply chain truly driven by consumers.  Perhaps, they already inhabit a market that is much closer to this ideal than those of us who make physical products.  With information becoming increasingly available and inventories and batch sizes falling, the completely custom, consumer-driven supply chain is coming.

http://www.outsideonline.com/blog/hackers-look-to-outdoor-gearheads-for-inspiration.html

Oh yeah, and I get quoted.