East Coast Chauvinism in Robotics: Time to Face Facts, Silicon Valley is Kicking Our Ass

A cleaned-up version of this article became my first post on Hizook.  http://www.hizook.com/blog/2012/06/25/east-coast-chauvinism-robotics-time-face-facts-silicon-valley-kicking-our-butt#comment-971

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I have lots of love for Pittsburgh in particular, but it really pisses me off when people on the East Coast repeat a bunch of falsehoods (See #8) about how Boston and Pittsburgh compare to Silicon Valley and the rest of the world.  Many people in Pittsburgh and Boston—including people I call friends and mentors—smugly think that the MIT and CMU centered robotics clusters are leading the world in robotics.  This is demonstrably false.

If leadership in robotics means forming companies, making money, or employing people, then Silicon Valley is crushing everyone—no matter what the Wall Street Journal editorial page says about their business climate.  I’ve previously published an analysis of the Hizook 2011 VC Funding in Robotics data that shows that the Valley gets 49% of total VC robotics investment worldwide.

I’d now like to add an analysis of U.S. public companies (see bottom of the page).  Basically, the ‘Pittsburgh and Boston are the center of the robotics world’ story is even more ridiculous if you look at where public robotics companies are located.  Silicon Valley is crushing the other clusters in the U.S. at creating value in robotics and in building a robotics workforce in public companies.  (A forthcoming analysis will show that this true worldwide and if you include robotics divisions of public companies not principally engaged in robotics such as Boeing and Textron.)

77% of the workforce at public robotics pure plays is in Silicon Valley companies.  An astounding 93% of the market capitalization is headquartered in Silicon Valley and even if you exclude Intuitive Surgical (NASDAQ:ISRG) as an outlier, the Silicon Valley cluster still has twice as much market capitalization as Boston.

The public companies that I deemed to meet the criteria of being principally engaged in robotics, that they had to make and sell a robot, and not have substantial value creating revenues from businesses not related to robotics are listed in the table below.

The one company that I believe might be controversial for being excluded from this list is Cognex (NASDAQ:CGNX).  However, while trying to do decide on whether to include them, I found their list of locations.  They have three locations in California including two in Silicon Valley.  That means that this ‘Boston’ company has more offices in Silicon Valley than in Boston.  I’m not an advanced (or motivated) enough analyst to find out what the exact employee breakdown is, but combined with the fact that they make vision systems and supply components rather than robots, I elected to exclude them. I acknowledge that a similar case could be made about Adept (NASDAQ:ADEP) that just made a New Hampshire acquisition, but I have decided to include them and count them towards Silicon Valley.   I do not believe that either of these decisions, substantively impact my finding that Silicon Valley is the leading cluster when it comes to public company workforce and value creation.

I’m hoping the people who are spreading the misinformation that Silicon Valley has to catch-up to Boston and Pittsburgh will publish corrections.  I believe that this is important, particularly because I want to see Pittsburgh reclaim its early lead in robotics.  So many robotic inventions can trace their heritage back to Pittsburgh, it is a real shame that Pittsburgh has not used this strength to create the kind of robotics business ecosystem that one would hope.

It is impossible for communities to take appropriate action if they do not understand where they stand.  I hope that this new data will inspire the Pittsburgh community to come together and address the challenges of culture, customer access, and capital availability that have been inhibiting the growth of Pittsburgh’s robotic ecosystem before they lose too many more aspiring young entrepreneurs—such as me—to the siren song of California.

Company (1) Ticker Employees (2) Market Cap $M (3) % of Employees % of Market Cap Robotics Cluster
Accuray NASDAQ:ARAY

                   1,100

  463

20%

2%

SV
Adept NASDAQ:ADEP

                       183

43

3%

0%

SV
Aerovironment NASDAQ:AVAV

                       768

  577

14%

2%

SV
Hansen NASDAQ:HNSN

                       174

 135

3%

1%

SV
Intuitive Surgical NASDAQ:ISRG

                   1,924

  21,840

36%

88%

SV
iRobot NASDAQ:IRBT

                       619

  606

12%

2%

BOS
MAKO Surgical NASDAQ:MAKO

                       429

  1,110

8%

4%

Other
Stereotaxis Inc. NASDAQ:STXS

                       171

 13

3%

0%

Other
Total

                   5,368

24,787

100%

100%

(1) Companies are U.S. public companies that have been identified by Frank Tobe’s or my own research as principally engaged in robotics
(2) Employee Count as of Last 10-K Filing
(3) Market Capitalization as of 6/24/2012

Who is investing in robotics

Inspired by getting a second e-mail about Grishin Robotics, I was parsing the VC data from Hizook to see who actually does invest in robotics.  I was surprised to see that there are firms that actually make multiple investments in robotics.

1)  The Foundry Group has invested in both Orbotix and the Makerbot.  This makes some sense in that this is the Techstars crew.  They get consumer technology and nerd culture Makerbot and Orbotix both cater to the maker / gadget-lover / nerd-cool market with consumer products.  Although I’m sure that both companies have possibility of being onto something much bigger whether that is distributed 3D printing changing manufacturing or augmented reality games changing the way that we think about the world, they are both at this point in the toy / hobby market.

2)  Draper Fischer Jurvetson shows up once with Heartland Robotics (now Rethink Robotics) and once again through their ‘Midwest’ affiliate Draper Triangle on Aethon‘s latest raise.  You’ll notice that both of these are practical, safe around humans, commercial applications with predictable, well understood businesses as the customers of these robots.

3) Bezos Expeditions also shows up as an investor on Hizook’s list twice.  He (they?) splits the difference by investing in Makerbot Industries and Heartland/Rethink Robotics.  I guess you could deduce a theme around making stuff, but I think that it might have more to do with personal relationships or just what Jeff Bezos thinks is cool as shit.  I know this post is full of links, but take a look at Bezos Expeditions.  Their portfolio is a space company, a fusion company, a 10,000 year clock with no commercial purpose, and a bunch of other really cool stuff that might scare the bejeezus of a regular VC–along with some relatively conventional investments like Air BnB.

I hope that when Grishin Robotics makes investments, it becomes the kind of investor that signals to follow-on investors that companies it chooses are solid and likely to become profitable.  We need more people entering the business of robotics and investing in robotics if this technology is going to reach everyone it should.   I commend Dmitry Grishin on putting his money where his convictions are.

Better Coverage for Robotic Stocks

Unfortunately we’re still not a big enough industry that we get good news and analyst coverage on important events.  For instance, Hansen Medical (NASDAQ:HNSN) announced FDA approval of their new surgical device yesterday.  Expected perhaps, but still uncertainty reducing good news for the company, the stock should go up.  It does for a few minutes, then the market goes back to hammering them.   For a company of alumni from Intuitive Surgical, what gives?

I understand they are not growing, but it seems like they have the breathing room to perfect their product and growth does not occur linearly in these kinds of companies.  I’d love to see some good information on what the company should be valued at conditional on success and what the current market discount implies about the probability of success.

Check it out on Google finance:

http://www.google.com/finance?chdnp=1&chdd=1&chds=1&chdv=1&chvs=maximized&chdeh=0&chfdeh=0&chdet=1338964260514&chddm=1955&chls=IntervalBasedLine&q=NASDAQ:HNSN&ntsp=0

Q1 2012 Conference Call Transcript:

http://seekingalpha.com/article/553711-hansen-medical-s-ceos-discuss-1q-2012-financial-results-earnings-call-transcript